I’M

RACHEL

HI!

Brand advisor, creative founder & entrepreneur

Rachel Hugh Image

Two decades inside luxury fashion and food start-ups & now helping founders build brands that hold up under pressure.

ABOUT ME

With over two decades of experience spanning luxury fashion and food start ups, Rachel now advises early-stage founders.

Where to start

  • photos of award and press clippings

    Press & Awards

    Forbes, The Telegraph, Sky News, Marie Claire, The Grocer - find selected coverage of my work plus the lists, judging panels and awards along the way.

  • A workspace with a laptop, open notebook with pens, coffee cup, color samples, paint swatches, fabric and material samples, and vases with dried flowers, all arranged on a white surface with natural light and shadows.

    Brand Portfolio

    The companies I’ve founded and shaped from kitchen table idea to loyal community. Including The Vurger Co, Silverwood Rose and Irisadre,

  • photos of food, bowl, snippets of a room with a chair

    Services

    Grounded guidance from someone who has actually run the company. I help founders make sharper decisions across brand, positioning, content, and growth.

Lessons from building,

in writing.

With decades of experience across luxury fashion and food start-ups, I now advise early-stage founders on the work that actually moves the needle.

Honest story telling about a decade in business. This is written for founders, operators and the curious, published every Monday on Substack.

the permission you're looking for isn't coming.

Building something worth backing? 

I work with founders each year across hospitality, food and beverage, home and lifestyle.