Brand and growth advisory
for founders building something worth protecting.
Built on a decade of scaling consumer brands in hospitality, food, and lifestyle.
01
Co-founder, The Vurger Co
9 years building one of the UK's most recognised plant-based hospitality brands.
02
Harper Collins published author
The Vurger Co cookbook reached number one in food and cooking on Amazon.
03
100,000+ community
Press, industry awards, multi-site scale, and a loyal audience built without paid growth.
Who I work with
I work with founders and leadership teams in hospitality, food, beverage, and lifestyle.
The brands I support tend to share a profile. Past the DIY stage. Proven that something works. Now under pressure on brand clarity, positioning, the right hires, and scaling without losing what made the brand distinct.
If you want a partner who has sat in the founder seat and made the same decisions you are weighing, this is the right fit.
Ways to work together
Three ways in, matched to your stage.
A focused session to make a decision, solve a specific challenge, or map the next 30 to 90 days.
You leave with:
Clear priorities, a short action plan, and the next best moves.
Ideal for:
Founders who need clarity without long-term commitment.
One-off advisory session
Support for a defined phase. A launch, rebrand, menu shift, content reset, or growth sprint.
You leave with:
A finished outcome, with scope, deliverables, and timelines set up front.
Ideal for:
Founders who want momentum and the accountability of working with another founder.
Short-term project support
Ongoing advisory, retained
Ongoing support across strategy, brand, operations, content, partnerships, and growth decisions.
You leave with:
Founder-level support without a full-time hire, plus a steady feedback loop that keeps the brand sharp.
Ideal for:
When the business is moving fast and you want a trusted partner inside the decisions.
The work starts with a conversation
We begin with a conversation to understand where you are, what you're navigating, and whether this feels like the right fit.