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Support founders in food, hospitality, and lifestyle to build standout brands through strategy, and real-world insight

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You're likely a good fit if...

Top-down view of a woman at a dining table with various food dishes, glasses, and writing materials, in a bright, neutral-toned room.

You’re building or scaling a restaurant, café, food / beverage brand, or lifestyle concept

A flat lay of a workspace with a laptop, a cup of coffee on a saucer, color swatches, fabric samples, a notebook with pens, a paint fan deck, and decorative vases with dried flowers on a white surface, illuminated by natural light.

You’ve outgrown the DIY phase and want professional insight rooted in real industry work

A well-organized workspace with a laptop, cups of coffee, a notebook with a pen, various stacks of papers and magazines, a small bowl, a potted succulent plant, and a larger potted plant in the background, all illuminated by natural daylight.

You want a partner who gets what it means to be a founder, the pressure, pace, and pivots

Ways to work together

  • One-Off Consulting Session

    A focused, strategic session to help you get unstuck, whether you're clarifying your concept, solving a specific challenge, or making a key decision.


    → Ideal for founders who need clarity without long-term commitment.

  • Short-Term Project Support

    Custom support for a defined phase, launch or rebrand. We work together for a defined time to create momentum and meaningful progress for your project.


    → Flexible structure, tailored to your priorities at any given moment.

  • Ongoing Advisory (Retained)

    For founders ready to grow with a trusted partner in their corner, ongoing guidance across strategy, brand, operations, and more tailored to your specific needs.


    → Think of this as founder-level insight without the full-time hire.

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Let’s start with a conversation

Every founder and brand is different, so I start with a quick call to understand where you are and what you need. From there, we map out what working together looks like.

Contact me