WORK PORTFOLIO
Building & Growing Brands from the Ground Up, see my highlights below.
The Vurger Co
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![Cookbook titled "The Vurger Co. at home" with a picture of a plant-based burger on the cover, placed on a wooden and stone tray.]()
Publishing: Secured a global book deal with HarperCollins to share The Vurger Co’s story and plant-based recipes with a wider audience.
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![Storefront with large windows displaying the sign 'The Vurger Co.' and outdoor personnel barriers with yellow and pink branding for 'The Vurger Co.']()
Launch & Growth: Scaled from market stall to multi-location chain, raised $6M+, and secured multiple global retailers for our grocery products.
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![A person's hand holds a smartphone displaying a grid of food images, with a white table, a glass jar of flowers, and a small jar of cucumber slices in the background.]()
Influencer Collaborations: Forged authentic partnerships with creators to drive brand buzz, cultural credibility, and community growth.
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![An assortment of various burgers, chicken nuggets, French fries, onion rings, and dipping sauces on metal trays and bowls against a pink background.]()
Brand Strategy: Built and positioned one of the UK’s first modern plant-based restaurant brands from the ground up.
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![A flat lay display of eight jars of vegan sauce with various flavors, surrounded by garlic cloves, lemon slices, red chili peppers, chopped herbs, and garlic pieces on a white surface.]()
Product & Experience: Led end-to-end menu development and designed standout customer experiences across retail and QSR.
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![Smartphone displaying food images, balanced on a curved beige stone surface against neutral background.]()
Marketing & Community: Created organic social strategy that built a community of 100k+ engaged followers across platforms
Silverwood Rose Advisory
We advise founders and executive teams through complex growth, change, and reset moments. From brand clarity to operational structure, we bring strategic focus where it’s most needed. Our work spans strategy, brand positioning, and executive support. Trusted by CEOs building in the UK, US, and UAE, when stakes are high and clarity matters.
Founder-to-Founder Approach: Silverwood Rose isn’t traditional consulting. It’s shaped by real operational experience, from scaling restaurants and launching CPG lines to navigating the hard turns of growth, capital, and reinvention.
This is strategic support designed for founders by a founder. Every engagement is grounded in commercial clarity and lived empathy for what it really takes to build, run, and recalibrate a business under pressure.
Tailored Support: Our work spans key inflection points — launch, repositioning, turnaround, or scale. We help sharpen the focus, strengthen the structure, and move decisively. Whether you’re fine-tuning a go-to-market plan or recalibrating your model post-raise, we bring experienced, commercial perspective.
Flexibility: Engagements range from one-off deep-dives to ongoing advisory partnerships, depending on client needs.
Proven Outcomes: Silverwood Rose has helped clients avoid costly mistakes, pivot service models, and build stronger foundations for growth.
Social content creation for all in house brands
My Next Chapter: Irisadre
Irisadre is a design-led ceramics brand built around how we eat, gather, and live at home. Rooted in small-batch craftsmanship and modern table culture, the brand explores the intersection of product, ritual, and everyday use.
Developed from the ground up, Irisadre reflects my ability to take an idea from first principles and shape it into a commercially viable brand with a clear point of view, strong aesthetic direction, and cultural relevance.
From Vision to Execution
Irisadre showcases my end-to-end brand-building process. From defining the positioning and visual language to shaping the product range and go-to-market strategy, the brand has been developed with intention at every stage.
Category Depth
While Irisadre sits within home and tableware, the thinking extends across food culture, retail, hospitality, and product-led storytelling. The brand is informed by how people actually use objects day to day, not how they are styled for campaigns.
Building in Real Time
The work to date includes brand narrative, visual world-building, product development across multiple production partners, and a growing digital presence. Irisadre is being built in public, with clarity, iteration, and commercial discipline.
Founder Perspective
Irisadre is not just a product line. It’s a living case study in founder mindset: how to balance taste with usability, build systems alongside story, and create something people reach for rather than save.
Areas of expertise