WORK PORTFOLIO

Building & Growing Brands from the Ground Up, see my highlights below.

The Vurger Co

  • Cookbook titled "The Vurger Co. at home" with a picture of a plant-based burger on the cover, placed on a wooden and stone tray.

    Publishing: Secured a global book deal with HarperCollins to share The Vurger Co’s story and plant-based recipes with a wider audience.

  • Storefront with large windows displaying the sign 'The Vurger Co.' and outdoor personnel barriers with yellow and pink branding for 'The Vurger Co.'

    Launch & Growth: Scaled from market stall to multi-location chain, raised $6M+, and secured multiple global retailers for our grocery products.

  • A person's hand holds a smartphone displaying a grid of food images, with a white table, a glass jar of flowers, and a small jar of cucumber slices in the background.

    Influencer Collaborations: Forged authentic partnerships with creators to drive brand buzz, cultural credibility, and community growth.

  • An assortment of various burgers, chicken nuggets, French fries, onion rings, and dipping sauces on metal trays and bowls against a pink background.

    Brand Strategy: Built and positioned one of the UK’s first modern plant-based restaurant brands from the ground up.

  • A flat lay display of eight jars of vegan sauce with various flavors, surrounded by garlic cloves, lemon slices, red chili peppers, chopped herbs, and garlic pieces on a white surface.

    Product & Experience: Led end-to-end menu development and designed standout customer experiences across retail and QSR.

  • Smartphone displaying food images, balanced on a curved beige stone surface against neutral background.

    Marketing & Community: Created organic social strategy that built a community of 100k+ engaged followers across platforms

Silverwood Rose Advisory

Silverwood Rose is a boutique consultancy for food, hospitality, and lifestyle founders. Born out of a desire to support entrepreneurs through the toughest phases of growth, it brings the perspective of my founder journey and someone who’s “been there” combining operational know-how with strategic clarity.

Founder-to-Founder Approach: Silverwood Rose isn’t generic consulting; it’s grounded in lived experience of scaling restaurants, retail products, and communities.

Tailored Support: Work spans from launch planning and brand positioning to financial model troubleshooting, operational optimisation, and marketing strategy.

Flexibility: Engagements range from one-off deep-dives to ongoing advisory partnerships, depending on client needs.

Proven Outcomes: Silverwood Rose has helped clients avoid costly mistakes, pivot service models, and build stronger foundations for growth.

Client
US Axe Club

Client
Ashmoor Home

Client
Solo Coffee

Client
GG clothing

Client
Irisadre

Client
Ayrah Café

Learn more

Social content creation for all in house brands

Mobile phone displaying a website for Irisadre, featuring a background image of an outdoor table set with plates, bowls, and food, with text about the company and its products.
Colorful vegetable platter with cherry tomatoes, cucumber slices, carrots, celery, radishes, and cheese, served on a white plate with pita bread and garnished with flowers, on a beige cloth on a table.
Instagram feed displayed on a phone with various images related to business, marketing, and branding, mostly in yellow and black themes.
Instagram profile showcasing home interior and lifestyle images with text overlays about Ashmoor Home, including questions on benefits, details, and testimonials.
Screen display of a mobile app showcasing luxury real estate images, including interior and exterior photos of modern and historical buildings, with the text 'Crosby & Spring Global Property Advisory'.
Interior of a modern, elegant living room with large arched windows, cream-colored sofa, beige textured walls, and minimalist decor.
Mobile phone displaying a webpage for IRISADRE with a background of a wooden table set with plates, bowls, and food items for a gathering.
A rustic wooden table with a beige ceramic bowl, a small beige jar, a yellow apple, and a dark wooden plate filled with small yellow potatoes; a glass bottle with a leafy branch cast shadows on the table in warm sunlight.
The phrase 'IRISADRE' in white capital letters on a black background.

My next chapter: Irisadre.

Irisadre is a lifestyle and wellness brand inspired by my Welsh heritage, built around community, ritual, and meaningful storytelling. While still in development, Irisadre reflects my ability to take an idea from scratch and shape it into a brand with depth, purpose, and commercial potential.

From Vision to Concept: Irisadre demonstrates my end-to-end process: brand identity creation, aesthetic direction, and positioning rooted in cultural and personal storytelling.

Category Experience: While rooted in wellness/lifestyle, the learnings extend across food, retail, hospitality, and product.

Building Blocks in Motion: Early work has included brand narrative, visual world-building, and product development sketches, with digital presence to come.

Founder Perspective: Irisadre isn’t just a business project, it’s a case study in founder mindset: how to craft something authentic, resonant, and commercially viable from the ground up.

Learn More

Areas of expertise

  • Brand Building & Strategy

    Concept creation → idea to launch

    Positioning, storytelling, brand voice

    Growth strategy rooted in real founder experience

  • Marketing & Content

    Social media strategy + the execution

    Community building and engagement

    Campaign creation across digital and print

  • Food & Hospitality Expertise

    Restaurant launch and operations

    Menu development and margin optimisation

    Customer experience design

  • Retail & Product

    Grocery product development and launch

    Packaging and placement in grocery and retail

    Sales and distribution strategy

  • Leadership & Growth

    Team building and founder advisory

    Fundraising and crowdfunding campaign success

    Press, awards, and public speaking

  • Media & Thought Leadership

    Secured key press features

    Delivered keynote talks and panels at major industry events

    Published author with HarperCollins

  • "Rachel’s ability to communicate a clear, innovative vision for the brand not only attracted significant investor interest but also established The Vurger Co. as a frontrunner in the sector".

    Hospitality Co-Founder

  • "Thank you so much for doing the budget so quickly. It's much easier to follow than our previous budgets".

    CPG Beverage Founder

  • "Your strategy really helped me turn a corner, highly recommend!"

    Lifestyle Founder

  • "You aligned the content strategy directly to our brand goals and elevated our structure so effortlessly, thank you"

    Beverage Founder

Let’s work together

Contact me