WORK PORTFOLIO

Brand building backed by lived experience

The Vurger Co Work Portfolio

  • Cookbook titled "The Vurger Co. at home" with a picture of a plant-based burger on the cover, placed on a wooden and stone tray.

    Publishing: Secured a global book deal with HarperCollins to share The Vurger Co’s story and plant-based recipes with a wider audience.

  • Storefront with large windows displaying the sign 'The Vurger Co.' and outdoor personnel barriers with yellow and pink branding for 'The Vurger Co.'

    Launch & Growth: Scaled from market stall to multi-location chain, raised $6M+, and secured multiple global retailers for our grocery products.

  • A person's hand holds a smartphone displaying a grid of food images, with a white table, a glass jar of flowers, and a small jar of cucumber slices in the background.

    Influencer Collaborations: Forged authentic partnerships with creators and public figures to drive brand buzz, cultural credibility, and community growth.

  • An assortment of various burgers, chicken nuggets, French fries, onion rings, and dipping sauces on metal trays and bowls against a pink background.

    Brand Strategy: Built and positioned one of the UK’s first modern plant-based restaurant brands from the ground up.

  • A flat lay display of eight jars of vegan sauce with various flavors, surrounded by garlic cloves, lemon slices, red chili peppers, chopped herbs, and garlic pieces on a white surface.

    Product & Experience: Led end-to-end menu development and designed standout customer experiences across retail and QSR.

  • Smartphone displaying food images, balanced on a curved beige stone surface against neutral background.

    Marketing & Community: Built organic social strategy from 0 to 100k+ engaged followers across platforms

Scope of work

  • Advisory

    Advised start up founders across food, drink, hospitality and lifestyle

  • Brand activations

    Led brand activations and campaign rollouts for both early and growth-stage

  • Hospitality Builds

    Built teams, operations, and brand voice from first hire to frontline staff

  • Multi Location

    Worked across UK, US, UAE, understanding audience nuance

  • Retail Sales Activations

    Connected start up brands with aligned retailers and global distributors .

  • Press Activations

    Industry events, awards panels, and press interviews

  • Investor Introductions

    Advised a beverage brand and introduced to over 200 new Investors.

Client SELECTION

SOLO COFFEE

US AXE CLUB

GALLOPING GLAM

ASHMOOR HOME

IRISADRE

CROSBY SPRING

WTF EATS

SILVERWOOD ROSE

  • "Rachel’s ability to communicate a clear, innovative vision for the brand not only attracted significant investor interest but also established The Vurger Co. as a frontrunner in the sector".

    Neil Potts Co-Founder

  • "Thank you so much for doing the budget so quickly. It's much easier to follow than our previous budgets".

    CPG Beverage Founder

  • "Your strategy really helped me turn a corner, highly recommend!"

    Lifestyle Founder

  • "You aligned the content strategy directly to our brand goals and elevated our structure so effortlessly, thank you"

    Hospitality Founder

Let’s work together