BRAND PORTFOLIO

Take a look at the brands I have built and am creating.

Over the last decade,

I’ve founded, scaled, and shaped

brands across industries.

Below is a selection of the brands I’ve created, grown or am currently building.

  • The Vurger Co

    Plant-based food brand started from zero and grew in retail and quick-service restaurants. The Vurger Co is one of the UK’s top plant-based food brands, changing fast food to be modern, ethical, and community-focused. As co-founder and CEO for 9 years, I led branding, creativity, growth, and customer experience in QSR, retail, and direct-to-consumer.
    Key achievements: multiple locations, raised $6M+, HarperCollins book deal, grocery condiment range.

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    A woman stands on stage speaking at a conference with a large screen behind her displaying the topic "The Business of Veganism". The audience is seated and listening.

  • Silverwood Rose

    A boutique advisory firm helping founders build from lived experience. The idea came after realising that most advisors have never run a business themselves, yet the best advice comes from people who have been there in the trenches. So Silverwood Rose was born, and alongside my co-founders, we provide brand strategy, creative direction, financial strategy and operational insight to help founders grow with clarity and confidence, for founders by founders.

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    Screenshots of business analytics and data visualization dashboards for operations, team building, and menu profit analysis displayed on a computer monitor.

  • Irisadre

    Currently in development, Irisadre is a concept-driven brand rooted in food, emotion, and thoughtful storytelling. Still under wraps, but built from everything I’ve learned so far. Follow our journey on TikTok and Instagram @irisadre.

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    A rustic outdoor table with a bowl, a small jar, a yellow fruit, and a wooden bowl filled with small yellow potatoes, with shadows of leaves cast across the table.

  • Coming soon

    I’m always working on brands in the background in addition to my advisory work with founders. I am super passionate about the food and hospitality industry so stay tuned and follow along with my journey to hear the news first.

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    Modern, rustic coffee shop with wooden tables and chairs, large windows on the right, black pendant lights, and a counter area with baristas.

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